We build our products to be inviting and accessible to a wide range of riders. Beyond the traditional hardcore racers and competitors out there, our mission is to create an inspiring model line-up for those that simply love to ride. We want people riding dirt bikes and bicycles, heading out with their buddies every weekend to have a blast in the woods, around the track, or while tackling those gnarly local trails. All in the name of fun!

We’re all united in the dirt, riders from diverse cultures and backgrounds coming together off road, all tuned into the same frequency and quick to share advice, tips, and encouragement. And when words fail? That’s when sounds, like ‘GAAAAAS!!!’, or hand signals such as the classic right-hand ‘gas it’ action become our universal language.